Marketing is a an ever-evolving area, whether you are B2B or B2C the pressure to drive new business and develop great experiences and timely communication is high. Combine this with constantly evolving trends and approaches and it can be hard to keep up to date. One of the foundations of any good marketing team though is the marketing automation platform you use. Does the platform offer you the ability to keep up to date with new trends and features and evolve from an old school approach to a modern, personalized, AI driven one?

In this article we discuss some of the key marketing automation trends facing marketers today.

Marketing Automation themes

Organisations are striving to better understand their customers to improve how they serve and communicate with them. This ultimately needs to be data driven, turning the data you have on customers into actionable data, combine the online with the offline and cross platform.

  • AI – Like many industries AI is having a transformative effect on marketing. From content creation, lead scoring, intelligent chatbots and more. AI is a key driver of productivity, personalisation and improved service.
  • Omni Channel – Providing a consistent experience across every channel, supporting customers where and how they want to be communicated to.
  • Advanced personalisation – Marketing is constantly striving to take personalization as far as possible. The idea of reducing your audience from mass markets to an audience of 1 is an ongoing trend. This can be achieved by using data and triggers to tailor every communication to them.
  • A move to Journeys – Marketing is moving towards a more personalized time relevant approach. Rather than pushing out campaigns, using data and triggers to deliver time sensitive information when it is right. This vastly improves the relevancy and impact of your marketing.

Dynamics 365 Customer Insights

At Bridgeall we recommend Dynamics 365 Customer Insights as a leading marketing automation platform. Dynamics 365 Customer Insights helps your organisation deliver exceptional customer experiences. It offers more than a marketing automation platform, it lays the foundation to create truly personalised, responsive, and connected customer journeys across your business.

Dynamics 365 Customer Insights is broken into two areas: Journeys and Data. This combination of a customer data platform and an intelligent marketing and journey platform is what makes Dynamics 365 Customer Insights so special.

Microsoft taking advantage of their Copilot solution have fully embedded Copilot into Dynamics 365 Customer Insights, allowing you to build journeys, create segments and develop content using AI with a few simple prompts.

In Conclusion data and AI has never been a more important area of marketing. Being able to truly understand your customers and how they interact with your organisation allows you to provide better experiences and deliver better results. Combine this with the use of AI to radically improve productivity with allow modern marketers to scale their efforts. The marketing automation platform of choice is Dynamics 365 Customer Insights, visit our services page to find out more.