Dynamics 365 Sales is Microsoft’s leading CRM solution. In this article we will introduce and discuss the highest license level available Dynamics 365 Sales Premium.

Dynamics 365 Sales

Dynamics 365 Sales is Microsoft’s business application for your sales team. It is designed to help your sellers manage pipelines, opportunities, leads and more. It is embedded with out- of-the-box streamlined processes to improve seller productivity.

Dynamics 365 Sales is embedded with intelligent data and insights to help you manage your organisations sales. Full integration with LinkedIn Sales Navigator, Office 365 and Power BI available as standard.

Download Dynamics 365 Sales guide here

Dynamics 365 Sales Premium

Dynamics 365 Sales Premium combines Dynamics 365 Sales Enterprise capabilities with AI. The AI-driven features in Sales Premium continuously analyse the customer interaction data stored in Dynamics 365 Sales and collected from Microsoft 365.

They help you to understand your business relationships, evaluate your activities in relation to previous successes, and choose the best path forward to build strong relationships with customers, take actions based on insights and close opportunities faster.

A Dynamics 365 Sales Premium subscription includes all the capabilities of Sales Enterprise plus:

  • Guided selling:Guide sellers on their next course of action with timely and actionable insights with the sales accelerator.
  • Relationship intelligence: Build stronger relationships with customers and move relationships forward with AI-guided selling features like the sales assistant, who knows conversation intelligence. Free up sellers’ time by minimising manual data entry with contextual, real-time suggestions, making sure your data is always up to date. Take pre-emptive steps to mitigate risks with relationship analytics and health scores.
  • Predictive models: Increase conversion and win rates by using AI to prioritise leads and opportunities using predictive lead and opportunity scoring and predictive forecasting.
  • Core Copilot elements – natural language inquiries, opportunity and lead summaries and meeting preparation summaries
  • Sales gamification is a key component of Sales Premium. It enables organisations to introduce gamification elements to their sales processes, fostering healthy competition and encouraging sales reps to achieve their targets.

Dynamics 365 Sales Premium is £111 per user per month vs £78 for Dynamics 365 Enterprise. For organisations with large sales forces looking to improve efficiencies and drive sales Dynamics 365 Sales Premium is a winning formula. You can see how easily the extra license will generate a return for your sellers. When paired with Copilot for Microsoft 365 the AI capability becomes even more prominent.

To learn more about Dynamics 365 Sales discover our range of services here or download our Dynamics 365 Sales guide.