Digital Workplaces Help Win the War for Talent

Digital Workplaces

In the third and final post summarising the recent Microsoft/LBS research report on digital workplaces, we cover the positive benefits in terms of talent acquisition and retention. The previous two posts highlighted benefits in relation to higher productivity, creativity and collaboration.

Transform to Win the Talent War

Based on a detailed study of 20,000 employees working in European medium-to-large size organisations across different industries, the Microsoft/LBS research concluded that individuals in companies with a strong digital culture are much more likely to feel empowered to do their jobs to the very best of their ability. This is a major advantage in the ongoing battle to cultivate and attract top talent, especially for employees looking for more than just a pay check, employees who want to feel they are making an impact.

As shown in Figure 1.1 below, fewer than 20% of European employees feel highly empowered at work. This drops to a low of 9% in companies with a weak digital culture. By contrast, in companies with a strong digital culture, the number of employees reporting high levels of empowerment jumps to almost half (47%).

Figure 1.1: Employee Empowerment and Digital Workplaces

Employee Empowerment and Digital Workplaces

The importance of these findings is the strong link that exists between employee empowerment and future proofing your talent pool. Companies need an ‘inviting culture’ of empowerment to unlock the creative potential of multi-generational workforces.

Attracting and retain the brightest and best talent hinges on empowerment. Employees want to feel that their work matters, that they are doing their job to the best of their ability, that they are making a difference. Digital cultures help to achieve this in at least three main ways:

  • Managerial support, ensuring that employees have managers who lead by example in promoting the use of technology as a way to help with everyday tasks.
  • An overarching vision from senior leaders allowing employees to see a clear connection between using technology at work and achieving end business goals.
  • An ongoing commitment to preparing their employees for the new world of work.

Failing to address the reluctance of many employees to use modern technology will widening the gap between them and the company’s digital natives. This will make it even more unlikely that the former will be able to forge ahead and achieve their full potential in a digital workplace.

When a strong digital culture is in place, however, employees are fully trained and motivated to adopt new technologies with confidence, regardless of previous background or experience. This allows organisations with strong digital cultures to unlock the full potential of their people.

The ultimate outcome is a more productive and effective workforce; a pool of passionate employees who see your company’s successes as their own.

Please see here for previous blog posts in our series on Digital Workplaces.

In May of this year, we will be helping to deliver a digital workplace interactive forum for public sector leaders. Full details can be found here - Accelerating Digital: An Interactive Forum for Public Sector Leaders.

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