Microsoft Power BI: A Leader in Gartner's Magic Quadrant for Analytics and BI Platforms

Microsoft Power BI

Previous blog posts have highlighted the benefits of using Power BI, a suite of tools from Microsoft that automatically transforms your organisation’s data into rich visuals, creating powerful interactive reports allowing you to develop actionable insights from important data already being collected across your organisation.

Easy to integrate with most existing databases, Power BI provides the tools to transform, analyse, visualise and share data across multiple devices. Your whole business on one dashboard.

The growing popularity of Power BI has resulted in Microsoft being positioned as a leader in Gartner’s 2018 Magic Quadrant for Analytics and Business Intelligence Platforms for the 11th consecutive year; and for the third year in a row, being positioned furthest to the right for 'completeness of vision' within the Leaders quadrant. 

Figure 1: Magic Quadrant for Analytics and BI Platforms

Magic Quadrant for Analytics and BI Platforms

A recent blog post from Microsoft describes the way Power BI has helped transform thousands of organisations by providing self-service analytics at scale.

The article contains interesting commendations from Aston Martin, BitTitan and Henkel:  

“We use Power BI in Office 365 to turn data into insights, so we can ensure our place in the future of the luxury car industry.” - Andrew Palmer, Chief Executive Officer, Aston Martin

“We are using Power BI to tell a better, more effective story to our partners. And we know it’s working because we’re seeing more subscriptions, followers, and retweets, and higher partner engagement numbers.” - Jessica Raymond, Director, Marketing, BitTitan

“With Office 365 E5, we’re delivering an intelligent workplace, where employees gain self-service access to interactive, graphical reports and dashboards through Microsoft Power BI. Our employees use this service to create their own reports on demand. And for Henkel, there’s huge benefit in supporting efficient, widespread access to business information, such as increased agility in a market that’s moving faster than ever. The possibility to quickly assess the impact of an advertising campaign might serve as a good example: It’s easy to use Power BI to analyze real-time sales data and fine-tune our marketing activities to drive sales.” - Markus Petrak, Corporate Director, Henkel.

You can access the full Gartner report here - Get the Gartner’s 2018 Magic Quadrant for Analytics and Business Intelligence Platforms * report

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