Accelerating Transformation (Part 2): Evaluate Your Digital Landscape
The first post in this series on ‘Accelerating Digital’ introduced the Five Pillars of Successful Transformation and the Six Key Steps in ‘getting there’.
Step 1 in your transformation roadmap is to undertake a Digital Landscape Analysis for your organisation.
The changes brought about the Internet over the last 30 years have been nothing compared to what is coming. We have entered a new, more revolutionary phase in the development of digital technology; a period characterised by turbulent digital change and digital disruption.
Over the next few years, the convergence of a broad range of disruptive technologies, and associated societal changes, will reshape industries, markets and the public sector faster than at any time in history.
These include ubiquitous broadband and mobile connectivity, social media, enterprise social, the cloud, big data and predictive analytics, the Internet of Things, artificial intelligence, cognitive computing, automation, additive manufacturing (3D printing), wearables, autonomous vehicles, the Blockchain, combined with the rapid emergence of a new generation of constantly connected customers and constantly connected employees (Gen C).
On their own, each of these would be disruptive enough. The fact that they are converging at the same time creates the conditions for a perfect storm.
The question is no longer whether your industry, your organisation will be affected. The only pertinent questions now are the ‘size of the bang’ (how big the impact will be) and the ‘length of the fuse’ (the time it will take for your industry, your organisation to be disrupted).
With the inevitable movement of industries toward a ‘digital vortex’, disruption has become the ‘new normal’.
Digital Landscape Analysis
The starting point in developing an appropriate response to the challenges outlined above is to undertake a Digital Landscape Analysis evaluating the current and future state of digital disruption in your industry, the key technologies involved, emerging opportunities & threats and likely impact on your own organisation.
Five key issues should be addressed:
- Draw up a list of the disruptive changes and technologies likely to impact your industry now and in the future. Which of the technologies listed above will have the greatest impact?
- How will industry dynamics change and over what time period will this occur? Summarise the key threats and opportunities presented.
- What impact will digital disruption have on your own organisation? To what extent does your organisation need to transform digitally in each of the five key areas identified in Post 1: Engage and Connect, Digital Operating Advantage; Actionable Insight from Data; Collaborate and Share Knowledge; Business Model Transformation?
- How are similar organisations in your industry responding? How are your main competitors responding? Are you ‘leading’ or ‘lagging’ in the digital progress you have made?
- Who is ‘leading digital’ in your industry? Who are the exemplars of ‘best practice’?
In Post 3 to follow, we will outline the key steps involved in undertaking an Internal Digital Audit of your organisation; evaluating the progress you have made benchmarked against where you should be. The resulting ‘Gap Analysis’ presents a very strong foundation for future digital strategy development, the main focus of Post 4.